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Convenience
Embeds in Gmail, so it's always available on the screen that you already have open, all the time.
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Ease of use
Employs a familiar, intuitive interface and focuses on core features to keep it simple.
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Data synchronicity
References the mail, contacts, calendar items and documents that you manage in Google Apps so that you won't have to double up on data entry.
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Plays nice
Cross-compatible between Gmail and Google Apps (for your domain) accounts, so you can choose how you work.
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Security
Authentication is handled using Google's OpenID and AuthSub protocols, which put you in control of your data. We'll never ask you for your passwords and if you ever want to switch off our access, you can do that.
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Hosted
Xinbox is a hosted service, so upgrades are included and you never have to worry about keeping the trains running. We host on Google's App Engine servers, which are designed to scale like crazy.
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